The American Dream
The US Beef Story – The Story of US – is a true classic tale of the American Dream. Arby’s had been founded only 4 years earlier by the Raffel Brothers (RB/Arby’s). Yep, that’s how Arby’s got its name. But then, in 1969, and 1,000 miles to the southwest, Arby’s famous neon 10-gallon hat lit up the sky for the first time in Tulsa, Oklahoma, when restaurateur and entrepreneur, Bob Davis, one of Arby’s pioneer franchisees, opened his first restaurant. Bob and his son, Jeff, had a clear strategy. Create economy in the communities we serve and opportunity for our associates. Today, the US Beef footprint serves hungry guests across 9 contiguous Midwest and Western states, with over 350 Arby’s restaurants and 6 Taco Bueno restaurants (Tex-Mex QSR) in NW Arkansas. With aggressive expansion plans on the table, there are many chapters yet to be written in The Story of US.